
Outsource your idea | Launch your business for 1/4 the price
What do Slack, Skype, Fab, Klout, and GitHub have in common?
They all started by outsourcing their product development. They didn't have technical founders, they didn't recruit a team of in-house engineers, and they didn't have gigantic development budgets. Oh, and did I mention that they're now collectively worth over 20 billion dollars?
Every single company or startup outsources in one way or another. Whether it's your product development, your advertising, your testing, or your customer service - you need to be equipped to take advantage of the opportunities that outsourcing presents you. As an entrepreneur, outsourcing is an essential skill for saving money, being lean, and being successful.
Outsourcing is the go-to strategy for saving time and money in order to launch ideas that otherwise would never make it to market. You can build a world class product without hiring an in-house team or recruiting partners. When you finish this course, you'll be able to outsource like a professional. You'll cut your development costs by up to 90% and become a much more capable and skilled entrepreneur.
At the end of this course, you'll be able to:
- Create, conceptualize, and map out your idea in a way that anyone can easily understand
- Take your idea, create visual wireframes, mockups, and prototypes that are crucial for solidifying your vision and communicating it effectively
- Sketch, rapidly build, test, and collaborate on your feature ideas
- Understand, in intricate detail, the forces that effect your outsourcing project and how to position your project to be successful
- Write job desc that bring in the best bids
- Put together professional documentation for your idea and identify potential pitfalls before you spend money
- Select the best possible long-term team using a framework that's built over 100+ professional outsourcing projects
- Employ advanced techniques for getting the best price and cutting your deployment time in half
- Tailor popular tools like Asana, Trello, and Google docs to masterfully run your outsourcing project
- Spot bugs before they become a significant problem
About the Instructor

Hi, I'm Evan Kimbrell. Thanks for checking out my course.
Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC.
Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category.
Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts.
Hope you enjoy my courses!
Course content
Section 1:Introduction | ||||
1 | Course Overview | Preview | 7:34 | |
2 | What is outsourcing | Preview | 6:27 | |
3 | What is it good for and not good for | Preview | 12:12 | |
4 | How much should I budget? | 12:13 | ||
5 | Section 1 review material | 1:00 | ||
Section 2:Getting Started | ||||
6 | Where to find outsourcing firms and freelancers | 7:46 | ||
7 | Introduction to Upwork | 19:38 | ||
8 | Going further in depth with Upwork | 5:51 | ||
9 | Introduction to Freelancer | 8:44 | ||
10 | Other techniques for finding contractors | 5:38 | ||
11 | Section 2 review material | 1:00 | ||
Section 3:Dive Deeper | ||||
12 | Choosing your ideal subcontractor strategy | 8:24 | ||
13 | Deciding between a Firm or freelancer | 19:52 | ||
14 | Understanding outsourcing zones | 18:34 | ||
15 | Understanding Price and Autonomy | 8:08 | ||
16 | The Goldilocks Syndrome | 7:39 | ||
17 | Section 3 review material | 1:00 | ||
Section 4:Posting Expertise | ||||
18 | Writing the right title | 9:03 | ||
19 | Practicing with titles | 12:37 | ||
20 | Writing the right description | 11:04 | ||
21 | Getting hands on with writing descriptions | 14:59 | ||
22 | Getting the settings right | 18:51 | ||
23 | Reviewing your settings further | 17:10 | ||
24 | Section 4 review material | 1:00 | ||
Section 5:Plan Your Outsourced Idea (Optional) | ||||
25 | The Sx5 framework for solidifying product ideas | 18:18 | ||
26 | Coming up with strategy, Sx1 | 11:17 | ||
27 | Coming up with scope, Sx2 | 18:13 | ||
28 | Section 5 review material | 1:00 | ||
Section 6:Documentation | ||||
29 | Creating an overview | 5:41 | ||
30 | Adding the functions section | 10:18 | ||
31 | Going further into depth with functions | 10:23 | ||
32 | Creating the pages section | 19:37 | ||
33 | Creating parameters | 10:39 | ||
34 | Creating the users section | 11:07 | ||
35 | Adding comments | 2:39 | ||
36 | Section 6 review material | 1:00 | ||
Section 7:Building a Low Fidelity Wireframe | ||||
37 | Intro to sketching | 1:00 | ||
38 | Materials for sketching | 3:35 | ||
39 | Sketching it out | 8:02 | ||
40 | Sketching and the finishing touches | 14:46 | ||
41 | Upgrade to a tool, getting started with Pidoco | 10:14 | ||
42 | Getting used to the features in Pidoco | 11:31 | ||
43 | Creating a quick sitemap upfront | 14:44 | ||
44 | The site elements to start with | 5:27 | ||
45 | Using templates to save time | 2:22 | ||
46 | Handling images in Pidoco | 9:41 | ||
47 | Adding and controlling layers in Pidoco | 7:57 | ||
48 | Annotate everything | 10:36 | ||
49 | Alternative - Using Balsamiq | 19:39 | ||
50 | Alternative - Using Balsamiq continued | 3:14 | ||
51 | An example project created in Balsamiq | 3:10 | ||
52 | Section 7 review material | 1:00 | ||
Section 8:Creating a Demo for Outsourcing (Optional) | ||||
53 | Intro to MAP | 9:50 | ||
54 | Adding interactivity to your prototype | 14:52 | ||
55 | Collaborators and Reviewers | 12:49 | ||
56 | Creating a tablet version | 9:46 | ||
57 | Section 8 review material | 1:00 | ||
Section 9:Selecting the Best Person | ||||
58 | Reviewing bid language | 9:34 | ||
59 | Bid language in depth | 13:49 | ||
60 | The Response rate test | 6:19 | ||
61 | Dissecting the bid rate | 10:57 | ||
62 | Section 9 review material | 1:00 | ||
Section 10:Strategies for Getting the Best Price and Experience | ||||
63 | The $50 test | 4:02 | ||
64 | Rapid cycling posts | 4:42 | ||
65 | The Keyer question | 7:31 | ||
66 | Repeat the project back to you | 4:00 | ||
67 | Get them off the platform | 4:10 | ||
68 | The long term strategy | 5:07 | ||
69 | Messaging Freelancers | 7:13 | ||
70 | Dividing Specializations | 6:14 | ||
71 | Section 10 review material | 1:00 | ||
Section 11:Outsourcing Best Practices | ||||
72 | 6 pillars for evaluating contractors | 15:42 | ||
73 | 6 red flags in contractors | 7:40 | ||
74 | Response rate sets the tone | 4:28 | ||
75 | How important is site reputation | 4:41 | ||
76 | How to handle referrals | 3:11 | ||
77 | Is outsourcing a long term solution | 5:59 | ||
78 | How to handle extra work | 2:03 | ||
79 | Legality with outsourcing | 10:46 | ||
80 | Fixed rate versus hourly rate - use my method | 9:51 | ||
81 | What is good: Avoid this trap | 9:02 | ||
82 | Outsourcing and protecting your IP | 8:58 | ||
83 | Section 11 review material | 1:00 | ||
Section 12:Managing Your Ongoing Project | ||||
84 | Getting acquainted with asana | 12:16 | ||
85 | Getting acquainted with asana 2 | 9:51 | ||
86 | Section 12 review material | 1:00 | ||
Section 13:Bug Hunting | ||||
87 | Becoming a bug hunting master | 10:53 | ||
88 | Bug testing on mobile | 4:49 | ||
89 | Some thoughts on bug hunting | 1:29 | ||
90 | TIP - Accelerate your testing this way | 0:39 | ||
91 | Section 13 review material | 1:00 | ||
Section 14:Common Scenarios and How to Handle them | ||||
92 | Low quality work | 6:00 | ||
93 | Missing Deadlines | 8:07 | ||
94 | Repeatedly missing bugs | 5:58 | ||
95 | They ask for money upfront | 5:02 | ||
96 | They bid and disappear | 4:05 | ||
97 | Contractor raises their price | 8:25 | ||
98 | Section 14 review material | 1:00 |