
Idea Validation: From idea to paying customer in 1 day
Why did your last business or product idea fail? Maybe you think it's because you didn't have enough money, a good enough team, or you lost favor with the money gods. You're wrong. I know exactly why it failed. It failed because you didn't validate it beforehand. That's it. You're welcome.
It's not because you're not a code ninja or a marketing guru or the next Steve Jobs, it's because you screwed up and didn't pre-validate it. You did everything right but your idea was awful and you didn't even know it. So stop picking bad ideas.
This Idea Validation course has taught 1200+ students to dodge bad business ideas like bullets in The Matrix. It's packed with 8 hours of a proven techniques used by the pros and guarded by the super-secret club of business people who are better than you.
At the end of this course you'll know the deepest, darkest secrets of business validation:
- Running qualitative feedback trials
- Knowing your competition better than their mother (creepy)
- Rocking lean, mean online pitch experiments
- Some of the best free tools only the pros know about
- The magic price that makes you the most money
- Why you're no good at knowing if your idea is any good…even if you've built products before
Why do you need the power of "business validation"? It should be obvious, but fine:
- Because the next time you fail a product launch or pitch a dumb idea your boss is going to hate you. Instead pitch a rockstar idea along with data that says, “I'm right and you know I'm right". Watch your boss get weak in the knees.
- Because you want to get out of your cubicle and start living the entrepreneurial dream but, "I just have too many ideas so which one do I choose?" Validate your stuff, cut the fat, and you'll be on the beach sipping pina coladas in no time.
- Because you want to sell new products without stabbing around in the dark until you get a winner.
- Because you want those pro skills. Yeah, it's time to up your game.
- Because you want to be an awesome entrepreneur that everyone is jealous of.
Nine out of ten new businesses are dead on arrival and deflate like a punctured moon bounce.
Don't be a moon bounce.
About the Instructor

Hi, I'm Evan Kimbrell. Thanks for checking out my course.
Currently, I'm the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, & GNC.
Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category.
Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
I'm an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance :) Over the last year I've helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts.
Hope you enjoy my courses!
Course content
1 | Idea Validation PDF text | 1分00秒 | ||
Section 1:Welcome to the course | ||||
2 | Idea Validation - Section 1 | 1分00秒 | ||
3 | Meet Evan | Preview | 5分16秒 | |
4 | Course Overview | Preview | 5分00秒 | |
5 | "Getting your priorities straight" (Worksheet) | 1分00秒 | ||
Section 2:Establishing the problem | ||||
6 | Idea Validation - Section 2 | 1分00秒 | ||
7 | The idea validation framework | 11分25秒 | ||
8 | The idea we are going to use as an example | Preview | 3分19秒 | |
9 | Customer Segmentation | 14分08秒 | ||
10 | Running a Qualitative analysis offline | 14分59秒 | ||
11 | 3 practice ideas (Worksheet) | 1分00秒 | ||
Section 3:Scope out the competition | ||||
12 | Idea Validation - Section 3 | 1分00秒 | ||
13 | Search techniques for finding competitors | 13分35秒 | ||
14 | Running a competition analysis | 16分48秒 | ||
15 | Finding competitors (Worksheet) | 1分00秒 | ||
Section 4:Getting your first customer feedback | ||||
16 | Idea Validation - Section 4 | 1分00秒 | ||
17 | 5 Second test | 15分58秒 | ||
18 | Proved.co method | 8分35秒 | ||
19 | Email Validation | 12分40秒 | ||
20 | Forum Validation | 18分41秒 | ||
21 | Resources - 8 free forums and groups to use for feedback | 1分00秒 | ||
22 | Recap your results (Worksheet) | 1分00秒 | ||
Section 5:Creating your pitch experiment | ||||
23 | Idea Validation - Section 5 | 1分00秒 | ||
24 | Setting up a launchrock page | 18分52秒 | ||
25 | Using UnBounce for more in depth analysis | 12分49秒 | ||
26 | Making the Unbounce page fit your idea | 13分46秒 | ||
27 | Adding conversion goals + dynamic text | 7分28秒 | ||
28 | Setting up A-B tests for your Unbounce page | 16分59秒 | ||
29 | Adding a payment button to your page | 11分04秒 | ||
30 | Extra:Using a payment button in email | 5分11秒 | ||
31 | Extra:Using templates for extra wow | 13分29秒 | ||
32 | Getting a logo for free | 8分01秒 | ||
33 | Getting a better logo for $5 | 6分50秒 | ||
34 | Extra:Getting domain names | 9分59秒 | ||
35 | Bad landing page analysis (Worksheet) | 1分00秒 | ||
Section 6:Testing your idea in the wild | ||||
36 | Idea Validation - Section 6 | 1分00秒 | ||
37 | 16分20秒 | |||
38 | 15分51秒 | |||
39 | "Conversion scent" and how it can ruin your experiment | 1分00秒 | ||
40 | Resources - Further reading on Facebook ads | 1分00秒 | ||
41 | Getting free coupons for Google, Facebook, Bing | 7分02秒 | ||
42 | Resources - Conversion scent and how it can ruin your experiment | 1分00秒 | ||
Section 7:Evaluating Results | ||||
43 | Idea Validation - Section 7 | 1分00秒 | ||
44 | Looking over the results | 6分20秒 | ||
45 | To repeat or not | 6分40秒 | ||
46 | Idea Validation - Section 8 | 1分00秒 | ||
Section 8:Follow along section - videoinabox.co | ||||
47 | How this section works | 1分51秒 | ||
48 | The idea is born | Preview | 3分40秒 | |
49 | Read me - About this section | 1分00秒 | ||
50 | Send feedback about new courses and lectures | 1分00秒 |